The challenge
Improve the competitiveness of a group of ten textile knitting companies in Mar del Plata, Province of Buenos Aires – Argentina, in order to increase their industrial and commercial performance, enhance their design and fashion capacity and increase exports.
The project proposes the repositioning of the knitted textile industry acting on the following strategic lines:
- The export capacity of companies, in order to win new markets and expand external sales.
- Quality management in group companies, and achieve product differentiation based on quality.
- The incorporation of raw material testing technologies and production processes that improve the productivity and quality of garments.
- The development of creative competence and the design of knitted fabrics to enhance local design capacity, improving the image of Mar del Plata product.
- The level of training of management in the management of the company and financing, aspects related to production and technology, and tasks related to administrative and commercial areas.
- The organizational obstacles for the scaling and improvement of the management of the companies adhered to the project incorporating
strategic planning tools.
This project is sponsored and promoted by the Textile Chamber of Mar del Plata (CTX), the Municipality of General Pueyrredón and the National Institute of Industrial Technology (INTI-Textiles).
Project dates: 1999 – 2000
Role of CarpoACE
Technical assistance in the design, development and management of the innovation project to apply for funding from the grant application authorities.
Define the action and operational plan of the strategic lines of export capacity, quality management, and management training. Implement and coordinate the actions established with the participating companies and the promoting institutions.
Monitoring of the execution of the actions of the remaining strategic lines.
Financial support
Grant of up to 75% of the total amount of the project. INVERPYME Program. Operator: Ministry of Economy of the Province of Buenos Aires.
Operador: Ministerio de Economía de la Provincia de Buenos Aires.
Funds: Inter-American Development Bank, IDB Loan 979 OC/AR.
Result
The project has Punto.AR allowed the realization of a Textile Mission to Europe with funds from the BID. Participate in business round and visit to the ITMA Fair (Paris) and textile institutes in Barcelona and Valencia (Spain) promoting inter-institutional links with the CTX and the UCIP (Union of Commerce, Industry and Production of Mar del Plata).
In addition, it has allowed the promotion of anti- dumping measures on textile imports sponsored by the UIA (Argentine Industrial Union).
As a result of the presentation and execution of this project, the CTX and the companies have obtained a subsidy of 73% of the total cost. Sponsored by: Municipality of General Pueyrredón and the National Institute of Industrial Technology.